• 252022-08

    短视频运营:解锁短视频流量密码,几个实用技巧大公开

    在新媒体时代,短视频行业驶入商业变现快车道,短视频+直播正成为企业精准触达消费者,从而更好地进行品牌、产品宣传推广的新渠道、新工具。在信息化时代利用短视频平台掌握流量,吸引用户,逐步成为企业未来发展的方向之一。想要打造爆款视频,不仅需要时间的积累,同时还需要掌握正确的方法。爆款视频需要满足三个条件:高完播率、高互动率、高分享率。接下来神鹰就给大家分享几个实用技巧~1.提高完播率想要提高完播率,就必须学会控制视频时长。如果视频内容太多,可以分阶段来完成,将一段过长的视频分割为多段视频,可以避免因视频播放时间过长而导致的低完播率。控制时长也可以适当加速视频,但是视频加速最好不要超过1.3倍,适当的速度会给观众带来更舒适的感觉。视频内容也可以提前预告,一个好的开头可以激发用户的兴趣,从而提高视频的完播率。比如,怎么提问才会抓住用户的好奇心,吸引用户的注意力;视频的开头是概括性的总结视频讲的是什么;还可以在视频顶部或底部设置进度条,方便用户及时了解具体视频时长,方便用户继续观看。2.提供互动率在制作短视频时,要注意在后期设置相关的讨论话题,利用话术吸引用户到评论区留言互动。我们不仅能在自己的作品里制造话题,还能在抖音的其他大号上制造话题,获得更多的流量。3.提高分享率在这个信息和信息高度发达的媒体环境下,想要打造爆款视频,就必须先抓住机会。及时发布行业一手资讯,及时向用户提供最新的行业动态、行业动态、行业热点解读。以前图文时代适用的内容才是王道,只有把内容做得好,才能给用户带来价值。短视频也是一样,只有输出好内容,才能给用户带来价值,短视频账号的转发分享量自然也就上去了。今天的干货内容就讲到这里啦,还有想要了解更多网络营销,品牌推广知识,欢迎关注“神鹰传媒”哦~从视频拍摄、脚本策划,到公众号和短视频账号的运营,神鹰传媒有专业团队和设备,一站式解决问题。除了定向的视频推广,还可以进行多平台的人群精准投放,在节约成本的同时,达到更好的效果。
  • 252022-08

    短视频运营:快手小白要怎么快速上手实现快速涨粉上热门?

    众所周知,抖音和快手虽同为短视频平台但两者的用户群体及流量方式并不相同。如果我们想要在快手创建新账号,要怎么运营才能快速吸引粉丝、快速上热门、快速实现变现呢?选定垂直领域并深耕想要把一个事情做好,就要把一件事情做到极致、做到专业,短视频也是如此。搞笑、美食、萌宠、时事、情感、游戏等都是在快手上较受欢迎的领域。在选择垂直领域时一定要选择自己擅长的,再结合变现能力和涨粉潜能做最终决定。持续创作并建立基础流量池选择了一个自己擅长的领域可以有较大动力去输出内容和输入内容,也就较能产出有质量有热度的内容。除此之外有1000个基础粉丝对一个信号来说是非常必要的,可以是亲戚、朋友、同事、同学等等,将此作为自己的私域里的基础流量。在有新内容发布时,便可以在短时间内被一波人看到,从而进入下一流量池被更多人看到。封面和标题的包装当用户打开我们的账号主页时,首先看到的就是短视频的封面和标题。切忌杂乱无章,封面和标题要尽量保持一致或具有一定的规律。这样可以让用户一目了然,快速了解账号内容并留下印象,也便于平台系统为账号形成准确的标签从而将我们的作品推荐给更加精准的人群。这也是为什么一定要保持账号的垂直性的原因。利用流量高峰冲刺1、在快手能否上热门与播放量、评论量、点赞量和关注量等息息相关。2、快手用户最活跃的时间段是从晚上6点开始,持续到晚上9点。此外早高峰和深夜也是活跃时间段。3、新发布的视频作品在发布后的1-2小时内会获得第一波流量,如果反响不错的话将会获得更多的流量。4、蹭热点是一种有效的蹭流量方法:蹭热点内容,蹭热点标签,蹭热点音乐。如果能够在自己的视频作品中加上与热点相关的内容、标签、音乐,且在用户活跃时间段发布作品,加上新发布作品的两个小时的流量推助是有机会冲上热门的。从 http:www.gzjfw.cngzjfrhcjwt http:www.shenyingcm.com https:www.ignitemax.cnh-col-104.html 神鹰传媒:http:www.dgdashun.comnews https:www.ignitemax.cnh-col-104.html http:www.gzjfw.cngzjfrhzxzc title= alt=广州社保补缴 title= alt=广州积分入户 title= alt=入户佛山 title= alt=劳动合同 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  • 242022-08

    抖音营销的这些优势很关键

    想要成功进行抖音营销推广,必须要明确抖音营销有哪些优势,换言之就是迎合用户的注意力结构。短视频的特点是碎片时间可利用、生产门槛低、内容宽度广,且用户领域宽,内容丰富。抖音作为短视频的主要平台之一,其优势不言而喻,主要有以下3点。参与性互联网的快速发展对消费者的消费理念产生了巨大的影响,逐步由单一的接受向深入的参与转变。消费者消费理念从最早的功能式消费到品牌式消费,再到如今的参与式消费。现如今已全面进入参与式消费时代,企业需转变对消费者的态度和方式,研究消费者心理,加大其参与力度,挖掘消费者身上的卖点和潜力。参与式营销,顾名思义就是先让消费者参与、体验,再诱导他们购买。而抖音在参与性、互动性上具有其他传播方式无法比拟的优势,利用抖音进行营销可最大限度地促使用户参与其中。与传统媒体的单向信息传递相比,抖音的双向信息传播参与性强更强,买卖双方可即时交流,深入互动,受众的参与性大大提高,这个特点决定了营销人员可与用户进行更深入的沟通与交流。利用抖音进行营销可最大限度地吸引用户参与到营销过程中来,从而大大提升用户体验,增强用户对品牌的黏性。传播性传播形式多样化、传播范围广、传播速度快,是抖音深受大众喜欢的主要原因。这也使得其具有引爆的特点。一个事件或者一个话题,通过抖音能够更轻松地进行传播和引起关注。并且抖音推荐流完全由官方掌控,所以能最大限度地满足优质内容曝光,对平台的调性建立起到了举足轻重的作用。社交性社交性是新媒体平台的共性,大多数平台都带有一定的社交性。比如QQ、微信、斗鱼这些,都是以社交为前提,通过高度娱乐化的内容吸引粉丝,然后利用粉丝黏性打造更有价值的内容。如今抖音仍是以社交为基础,且社交性更强。而且较之其他短视频平台不同,社交性更鲜明,不仅是短视频的分享平台,更是其粉丝社群的社交平台。在抖音中有一个特殊板块--达人话题,这部分运营采用用户(主要是达人)发起→官方助推→用户参与→优先曝光的方式进行运营。达人话题相当于为用户提供了生产优质内容的命题以及参考范本,降低了优质内容的生产门槛以及中心化效应。在抖音内容自生长阶段,这一运营方式帮助抖音完成了从内容生产到分发到消费均在用户内部推进的有机自循环,让运营效率事半功倍的同时,还能保证内容与定位的契合度和完成度。更重要的是,这为抖音社交氛围的形成,起到了铺垫作用。抖音鲜明的社交特征另其守护了与其调性相契合的市场,主要为一、二线城市居民,他们有钱有时间,是出游的主力军,同时他们中大多数是互联网原住民,善于创造,乐于分享,对互联网产品的参与意愿很高,有较为强烈的社交需求。一方面,他们通过拍摄和上传短视频来吸引关注,同时带动抖友之间的视频创意比拼。相比传统营销模式而言,动态的短视频社交模式呈现出更强的交互性和参与性。
  • 242022-08

    短视频运营:低门槛,这4种抖音号类型最适合小白上手

    从0开始打造一个抖音新号其实说难不算难,简单也不算简单,关键是需要确定好做一个什么类型的账号。在短视频的路上来钱比较快的方式就是流量,只要有了巨大的流量,分分钟钟就可以变现。神鹰总结了4种最合适小白上手的抖音号类型。这4种类型的抖音号门槛相对较低,对于我们提升短视频运营能力,拿来练手也是非常合适的。1.开箱测评类开箱测评类账号视频内容主要围绕测评物品的性能、外观。推荐我们可以做服装测评,由于人们审美提升,服装搭配,服装测评很受用户喜欢。这类账号需要一定的资金投入来购买物品,可以买回网上很火的商品进行测评。测评要注意视频画面的整洁美观,这样用户才有继续观看的可能。开箱测评可以帮助用户有效避坑,因此这类账号流量较为可观,当我们的账号发展到一定程度就会有广告商联系合作推广。我们在选择推广商品时,要保证商品的质量和售后,这样不仅能为用户解决需求也能获得广告收益。2.情感答疑类情感类账号目前仍拥有广大受众群体,此类账号主要解决粉丝的情感问题。账号定位就是为了帮助情感小白和恋爱脑客观地认识到感情上遇到的问题,这种账号一般都是真人出境。视频内容主要针对情感问题直接输出看法。这种账号不需要太多的视频剪辑,但是这种账号需要做好用户运营,及时沟通,了解用户的需求。想要成为一名情感博主,需要有丰富的阅历和经历,能够针对粉丝的情感问题,输出中肯客观的观点是关键。3.图品类图片类型的抖音号的主要表现形式就是图片合集,常见的有头像壁纸分享。这类抖音号没有视频拍摄和剪辑能力的要求,但我们需要注意的是图片的版权。尽量寻找免费版权的图片,同时要注意图片的质量和美观。4.口播解说类口播解说类主要是指影视作品或者书籍的解说员,发表自己的观点。这种类型的账号主要考验博主的语言表达能力,它需要在短时间内清晰、清晰地表达出主要内容,同时尽可能地表达出与众不同的观点。同时,这也考验了博主的综合能力,能从众多电影和书籍中挑选出有趣的选题。今天的干货内容就讲到这里啦,还有想要了解更多网络营销,品牌推广知识,欢迎关注“神鹰传媒”哦~从视频制作、脚本策划,到公众号和短视频账号的运营,神鹰传媒有专业团队和设备,一站式解决问题。除了定向的视频推广,还可以进行多平台的人群精准投放,在节约成本的同时,达到更好的效果。
  • 242022-08

    短视频运营:新手入局短视频的5大误区,你中了几个?

    一个萝卜一个坑,做短视频运营全是坑,真的太难啦!新手小白在做短视频的时候,不是没播放就是被封号,踩了一个又一个坑,最后也还是没做好自己的短视频账号。所以我们做短视频只有避开无数短视频运营误区,才能降低账号被封、效果不好的风险。神鹰来给大家分享几个新手小白短视频运营人员最常见的误区,帮你少走N条弯路,建议你一定要看完噢~1.不了解平台规则无论什么平台,都有他自身的规则,很多新手在操作之前根本没了解平台的规则,直接去上传,甚至每个按钮的功能都不了解。限流、重置、删视频、严重的封号。平台有哪些规则,哪些是禁止的,哪些是不让发的,哪些容易上热门的,这也是最起码需要了解的。2.急于求成刚开始运营抖音号就想着短期内爆火,只想着怎么蹭热点,怎么搬运视频,怎么能获得更多流量。过于注重运营技巧,而忽略了视频内容的质量和价值。想要账号获得长久发展,我们一定要建立正确的运营思维,重视内容输出。只有视频内容不断为用户提供价值,才能获得更多的用户关注。3.以数量取胜新号初期发布的视频能获得相对较多的系统流量,但并不意味着视频数量越多,就能获得更多的流量推荐。我们发布视频并不是靠数量取胜,而是靠质量立足。控制视频的数量,即使不能保持高产也要保证视频的质量,不要发布太多没有实际价值的视频。4.不考虑用户抖音注重的是完播率,如果前3-5秒不能吸引用户,用户就划走了,完播率不高,没人点赞,作品就没有推荐。建议新号视频时长还是在15秒左右最佳。所以我们要站在用户的角度思考,不能发的作品只有自己喜欢,从不考虑用户人群想看什么,喜欢看什么。5.刷量,刷粉丝通过各种渠道买粉丝量,加社群刷量,粉丝多就更容易上热门都是假象。而且抖音机制后台可能会检测你的账号,要么就给你限流,严重的直接封号,所以建议大家不要去做。今天的干货内容就讲到这里啦,还有想要了解更多网络营销,品牌推广知识,欢迎关注“神鹰传媒”哦~从视频制作、脚本策划,到公众号和短视频账号的运营,神鹰传媒有专业团队和设备,一站式解决问题。除了定向的视频推广,还可以进行多平台的人群精准投放,在节约成本的同时,达到更好的效果。
  • 232022-08

    直播带货:直播要做好, 掌握好这几点至关重要!

    直播仅仅是卖货吗?不是。直播可以做活动,直播可以做促销,直播可以做事件营销,所以直播是一个很好的营销工具。只是当下对于大部分甲方、品牌方而言,最关注的热点是直播能不能够帮我有效的把货卖出去,但是直播的价值远远不止于卖货。直播人群很大,不管是品牌商家还是小商家都可以参与直播,很多购物诉求还没有在直播赛道里被满足,需要更多的商品、内容和更多的行业进入。但如何做好直播带货?其中有哪些门道,哪些可借鉴的方法和经验?1. 不把直播成败压在单个人身上我们尽可能的用标准化流程让整个直播的过程更可控。我们将整个直播业务分成了前中后3部分,所以主播只是在前台,在直播间里,他要做的就是根据策划好的台本,熟练的面对镜头;中台是要有好策划的产品台本;后台有两个功能,一个是用户运营系统,一个是供应链管理系统。所以,我们可以利用这种流程化运作,将直播压在单个人的风险降到最低,而是通过这样一个链条化的培训,让前中后台更加能够协调一致,就产生了预期的直播的价值。2. 种草和卖货同时做短视频能够种草也能卖货,但短视频更强的价值是在种草。直播带货其实也有种草的价值,但它更核心的价值是在卖货。所以对于企业来说,一旦入局直播,你不能单纯的只想卖货,如果你没有长线的一个对品牌和产品的种草过程,那么你的整个卖货就只是简单的收割,这个是竭泽而渔的。因此一旦你决定在平台上面投入,那么你应该长线坚持种草和带货一起做。3. 手上资源都能利用好在抖音上面做的特别好的那些品牌,他们一定会把每个层级的红人都用好。比如完美日记,联系头部红人,有他们的影响力和价值所在。联系垂类的中腰部红人,它能够起到让消费者把信任感建立起来的价值。只有当一个品牌能够调动大量的长尾红人,甚至包括KOC素人,来为你的品牌背书,为你的产品代言或者展示。那么才会全方面的让平台用户感觉到,原来不光是头部的红人在推你们家的产品和品牌,甚至是连我身边的这些普通的用户素人也在推荐你们家的产品,那么这个时候,整个品牌力就会非常的强。今天的干货内容就讲到这里啦,还有想要了解更多网络营销,品牌推广知识,欢迎关注“广州神鹰网络科技有限公司”哦~神鹰秉承着“专业专注,合作共赢”的服务理念,坚持高品质的创新,提供高价值的服务。目前已为众多企业做过SEO优化,品牌直播带货:多平台一站式运营,花一个人的钱拥有一个专业团队的效果,全力打造品牌竞争力,迅速提高品牌影响力,持续为品牌赋能增值。
  • 232022-08

    短视频运营:短视频涨粉慢、粉丝活跃度低?那是你还没学会这几个技巧

    做自媒体的朋友很多人应该都有这个苦恼:为什么别人发几条内容就能火,粉丝涨到几百上千万,而我自己发了那么多条,每天钻研打造优质内容,可是涨粉还是很慢,流量也很少,这可咋办?神鹰温馨提示:不是你运气不好,是你没有搞清楚自媒体的玩法~今天神鹰就来和大家聊聊怎么才能打造好自媒体人设吧!分享4个技巧给大家~1、名称的设定在做自媒体的时候,名称如何设定是很重要的,因为它直接影响着别人对你的第一印象。我们来举几个例子吧!例如知名Up主“大庆赶海”,凭借着在赶海途中挤猫眼螺、挖蛏子、捞鱼火遍全网,在B站上已经有了三百多万粉丝,抖音上也已经有了八百多万粉。并且,“大庆赶海”这个名字一听就知道是赶海的,简单直接又好记,个人特点突出。账号名称可以体现出自媒体人物的性格、职业、爱好。所以做自媒体一定要帮自己取一个好名字哦~2、简介怎么写一个好的简介能够帮你迅速在平台上吸引对标粉丝。让别人知道你是谁,你有什么价值,关注你有什么好处,这都要在简介体现出来。大家要知道,无论是哪个平台,个人简介都是曝光最大的部分。比如一个用户在简介里写上:深耕教育行业xx年,就能让人一眼看出你的职业、你在这个行业里的资历,并且能让用户在短时间内对你有一个大概的认知。3、内容内容是最关键的,它可以维持好粉丝的粘性。你是美食博主,你就要经常为大家介绍美食、出美食教程;你是美妆博主,就要教大家护肤技巧、化妆技巧;你是健身达人,就要教大家怎么锻炼......专注做自己领域内的事情,并且要做到最好,用户才能产生共情。内容就是我们能给粉丝的价值,也是粉丝对我们产生信任的基础。4、个人标签我们需要放大自己身上的特质,才能更有辨识度,从同类博主甚至是平台所有博主中脱颖而出。这个标签可以是外在形象、性格、口头禅等等。比如前几年的“毛毛姐”那句“好嗨哟”,让人一听就联想到了他的橘红色短发,穿着格子裙扭来扭曲的样子,实在是印象深刻。在做自媒体前期,账号只用提炼几个最突出的特点,不断重复强化粉丝记忆,就能打造好人设,强化粉丝记忆,精准的引流吸粉。今天关于怎么才能打造好自媒体人设,就为大家讲到这里~想要了解更多品牌资讯或网络营销干货,欢迎大家留言并关注神鹰传媒~ 从视频制作、脚本策划,到公众号和短视频账号的运营,神鹰传媒有专业团队和设备,一站式解决问题。除了定向的视频推广,还可以进行多平台的人群精准投放,在节约成本的同时,达到更好的效果。
  • 232022-08

    短视频运营:视频脚本怎么写?这篇带你入门到精通

    现在,短视频已经成为了一个新的风口,很多公司都在关注着短视频。短视频,可能十多秒到一分钟不等。但是,好的短视频,每个场景都经过了精心的构思。这就像是导演在拍摄一部电影一样,所有的细节都是经过精心设计的。在设计的时候,就是用到了脚本。十多秒的短片,还需要脚本?如何编写脚本?1.脚本的作用通常来说,脚本有三大功能:一是梳理出整部短视频要展现的思想,我们可以把思想表达在剧本中,方便录像的摄制;二是各部门按脚本协作,便于沟通,分工明确,事半功倍;三是确保短视频在同一主题下进行,不能分散。2.脚本要怎么写?脚本首先要考虑的是什么,例如:拍摄主题,故事线索,人物关系,场景选择在什么地方拍摄;要展现的是一个故事的有什么深层含义,要体现一个什么样的主题,要用什么样的内容来表达;在一个短视频中,要有多少个人?谁是主要表达人物,他们的任务是什么?场地的选择也很关键,是在室内,在户外,在棚里,在绿色的背景下?如何分解镜头?这些都是要事先决定的。剧情该如何发展,是从一个小角色开始,或者是以一个倒叙的形式发展,以一个不好的结局,带动观众的情绪,然后开始对整个故事进行探究?什么样的情感题材,什么样的情感色彩。悲惨?搞笑?根据想要的氛围感,来决定整个色调的冷暖变化,与此同时,BGM的选择也很关键。3.脚本的一些名词解释景别:是指由于摄影机与被摄体的距离不同,而造成被摄体在摄影机寻像器中所呈现出的范围大小的区别。一般由近至远分别为特写、近景、中景、全景、远景。白噪音:以前的白噪音专指风声、雨声、鸟叫声这样大自然的声音,现在也包括像做饭的声音、微微喧闹的人声、街道上的声音等等。用来营造视频的真实感,常见于美食类和情感类的视频当中。旁白对话:就是人声,用来解释这个视频或者表现这个视频的。有的时候为了戏剧效果或者限于时长的要求,经常会对人声做变速处理。今天的干货内容就讲到这里啦,还有想要了解更多网络营销,品牌推广知识,欢迎关注“神鹰传媒”哦~从视频制作、脚本策划,到公众号和短视频账号的运营,神鹰传媒有专业团队和设备,一站式解决问题。除了定向的视频推广,还可以进行多平台的人群精准投放,在节约成本的同时,达到更好的效果。
  • 232022-08

    我们一起看看企业宣传片的风格类型都有哪些

    企业宣传片的风格有很多种,但是不管是哪种风格,首先要考虑的是风格是否符合企业的定位,下面就围绕宣传片的几种风格探讨一下。一、大气磅礴风这类风格适合的是规模宏大、实力雄厚的大型企业,调性符合企业的特质。这种企业无论是在软件和硬件方面,都拥有雄厚的实力,所以可以通过这种风格展现出企业的实力。二、现代科技感强对于科技含量较高的企业来说,具有现代科技感的风格会更适合企业的特质。这类风格的宣传片整体节奏较快,色调明亮。三、唯美华丽这类风格的宣传片会经常运用于化妆品、服装制造等企业。画面偏精致,插入浪漫优美的音乐,但是对于场景和道具的要求很高。
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